No doubt, ecommerce is a booming phenomenon in the trade and business world. Slowly and eventually, we all got habituated with the convenient online shops that are selling everything we need to buy from physical storefronts.
But, things aren’t that easy as it seems for the online retailers! While offering goods on an online portal, there are various shortcomings too that they need to be aware of. Some of them are operational inefficiency, slow accounting, lack of departmental coordination and inventory management problems. The main reason behind all these? One ecommerce platform, but too many tasks to handle! Front-desk selling to stock keeping and other admin functions. So, it is natural that ecommerce stores are plagued with problems, mainly inefficiency and poor coordination. Integrating an ERP solution with the backend functions of the ecommerce platform solves all the problem so that you can have control over everything from one point. Here’s how.
#1 Synchronisation of sales orders
Instead of manually transferring every order from the ecommerce system to your separate ERP, you can now save all your sales order data automatically. Yes. Integration makes that seamlessly and as quickly as possible. So, you have now less turnaround time as every order accepted online starts with fulfilment process over the ERP.
#2 Inventory management gets easier
While doing trade online, retailers mostly face the issues like double data entry, demand variations, stock-outs, bullwhip effect, SKUs mismanagement, and so forth. These are obvious because inventories are huge for online businesses and are essentially stored in warehouses in different locations. After integration with ERP, all warehouses information are synced up together at one centre and are fed into the ecommerce system, so sellers can take and dispatch orders wisely.
#3 Accounting support
Numbers of sales/purchase are at the heart of every business. Exact accounting figures are essential as that help business to flourish in the sales front and manual data entry/interpretation result in flawed figures. ERP integrated with ecommerce platform help retailers or their accountants to better flow of information of data like shipping costs, dispatch expenses, sales revenue, etc. and subsequently in accounting.
#4 Enhanced Customer satisfaction
Syncing all information related to customers can better help businesses in offering personalised services to them and provide maximum satisfaction. Integrating ERP results in an automatic update of every customer details on the ecommerce panel so that retailers can change offers for them accordingly.
The hassles of managing an ecommerce store alongside a separate ERP system are many. But, you need an ERP system deliberately to have control over all your process and safe-keep all customer credentials. So, it is worth integrating the two to have streamlined control and coordination between the frontend and backend operations.
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