In the past, search engines were the most efficient way to identify a particular website focusing on a particular product or service. One just had to type in the right set of keywords and the best websites will be on the screen. This is why websites focused on search engine optimization. seo helps you reach the top of the results page of search engines. This helps you attract a significant percentage of qualified targeted traffic in a consistent manner.
However, times have changed and search engines are no longer the only efficient and convenient option for those searching for a good website. Social media has entered the picture. Today, many people rely on recommendations made on social media websites by friends and relatives. The particular link shared on Facebook may help the large number of individuals learn about the good qualities of a new website.
Hence, you should make sure that your website is optimized not just for search engines but for social media websites as well. How to make sure social media users share your website? How to make sure they are encouraged to link your website to as many friends and contacts as possible? Keep the following points in mind to increase the chances of your website being linked to numerous social networking websites.
User-Friendly Website Navigation
Search engines often rank easy to navigate websites higher than other websites with complicated navigation structures. Another advantage of having user-friendly in-site navigation is that it will encourage users to share content with others. If users are going to get confused by the layout of your website, they certainly would not be interested in recommending your website to their friends and contacts.
No fixed rule or formula determines the user friendliness of the navigation. A lot depends on the nature of your website. If you are talking about a large number of products and services, then it may be impossible to have a simple and simplistic navigation layout. However, try to keep it intuitive and try to make sure that the user can understand how the website has been designed without having to put in a lot of effort to understand the issue.
Strategic Internal Linking
Internal linking is very important. Again, you will have to focus on the mindset of an average web surfer when determining Internet links. Try to think like an average web surfer and ask yourself whether a particular link would be appropriate or whether you should go in for some other internal link. Focusing on the user’s end experience and combining it with smart seo tactics will make sure that your website is not just easy to navigate but is highly informative as well.
Minimizing Advertisements
Advertisements are essential because it will help finance your website. Google ad words and other advertisements will help you earn money, which in turn will help you provide the best quality content to your visitors. However, make sure that the website is not blocked with advertisements. If necessary, get rid of advertisements from your landing page and other important pages. This will help you enhance the overall satisfaction levels of your visitors.
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