Designer Spotlight – Armani Unconstructed Suits
Its been said that fashions fade yet style is eternal, and no where is this more true than with the revolutionary vision of Italian master designer Giorgio Armani. The brand of Armani has been synonymous with luxury and power since the 80’s when he boasted a who’s who of celebrity clients, but it was something that almost never was. Giorgio originally planned to be a Doctor, but while he was in Med school he was drafted into the Italian Military. Soon after he decided to go a different path and found himself doing window displays for a department store. With a natural talent for fashion he quickly moved up and became a designer for Nino Cerruti and soon sold his Volkswagen to help finance the start of his own label. His big break came when he was tapped to dress Richard Gere for the movie American Gigolo and soon Armani would become the status symbol suit to own. Every where you looked from the boardrooms of Wall street to the sidelines of the NBA, Armani and his signature look was the norm.
Armani suit cut was a complete 180 degree from the existing suit design of the time. The amazing thing is that 30 years later, it has gone past trendy as many thought it would stay. Instead it has become a classic look that is still as modern and stylish today as it was then. Armani was the first major suit designer to really think outside of the box. He was the first to make a really constructed and elegant suit with out the use of the traditional padding, canvas and shapes. Armani then paired them with soft crepe wools or virtually wrinkle proof micro fibers resulting in a suit jacket that conformed to the wearer yet remained flowy and soft. This changed a lot of things as prior to this most suits were stiff and if it was a MOD type slim cut it was very constricting. Using the crepe wools and micro fibers created an extra light feel that was a complete departure from the heavy and stiff wool suits of the time. Armani suits were a breath of fresh air and it allowed men and women the chance to create a modern look with the comfort of an old sweater.
Today the Italian clothing giant stays true to his roots and continues to offer his signature unconstructed look as well as men’s and women’s custom suits, sports wear through his A/X label and fashion forward looks through his Emporio Armani. Embracing the tiered price point model, Armani’s different labels- Emporio Armani, Armani, Giorgio Armani- allows his offerings to be available to a wide range of consumers with suits ranging from $700- $5,000 and up.
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