We have already discussed why strong internal link structures are so essential to your seo strategy for the company website, and we looked at how to better promote strong internal linking. Adding a sitelink map to your text link navigation menu was mentioned as one major way to ensure better internal links, and we also talked about how these maps should comply with both Google and Yahoo.
It would be a worthwhile exercise to login into both these search engines and confirm that they are both indexing each of your site pages. Making sure that those pages are engine-indexed does not guarantee higher engine keyword rankings but it certainly does not hurt. At the very least, you will obtain relevant and valuable data on how well those internal links are functioning as well as which external website pages are actually linked to your internal pages.
Webmasters and seo guys have not always been able to go to Google and Yahoo and find out if site pages are engine-indexed. These two engines use to steadfastly keep secret which external pages are linked to your internal ones. The seo world has changed, however, and now Google and Yahoo recognize the importance of helping Webmasters and SEOs find out which pages are linked. So now they offer up the tools to help you.
After designing your site and engine optimizing it, and making sure that you have created an engine-friendly sitemap, you should immediately set up accounts in Google Webmasters Console and Yahoo Site Explorer. With your sitemap established, you can employ tools from the two search engines to find out if your pages are indexed.
Google Webmasters Console (google.com/webmasters/sitemaps/)
After setting up an account in Console, you can actually add one site or several sites and have multiple ones all registered on a single interface. There are several tools empowering you to obtain valuable information on your site pages:
Diagnostics Tab: find out in detail if Google spiders are having problems accessing pages (i.e. URLS not found, timed out or restricted by robots.txt, http errors).
Links Tab: click on External Links to view all external links pointing to each of your internal pages. Click on Internal Links to discover which internal pages are linked to a specific external page. In both areas you can select Numeric Link to access a list of website pages currently Google-indexed that point to each of your own pages. Links Tab probably provides you with the most valuable information you will obtain in Console.
Pages Analysis: access a Google Analysis of your site and/or page content.
Sitemap Tab: create the sitemap for each of your domains, and feature all pages you want crawled.
Statistics Tab: learn about how Google PageRank is distributed on your site, and which page ranks the highest each month.
Yahoo Site Explorer (siteexplorer.search.yahoo.com)
After setting up an account in Explorer, you can also add one site or several sites but you have to authenticate each of your unique domain names. tools allowing you to collect details on your pages include:
Explore: located on the administrative interface, this tool lets you view all site pages which are engine-indexed.
Inlinks: allows you to see how many pages are linked to the page you are “exploring”. By selecting Except From This Domain on the Show Inlinks dropdown menu you can view just the external links pointing to your site.
You are advised to visit both Console and Explorer frequently to find out which pages were recently indexed and which pages have external links pointed to them. The great news for both Webmasters and seo people is that Google and Yahoo are finally allowing them to obtain detailed and valuable information on their website links. If you are a Webmaster or seo person, you would do well to take advantage of such support, as it can only help you formulate a more comprehensive and effective seo campaign!
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