A wide range of tools are now available for marketers and business owners to take advantage of, but this can be a daunting task considering the number of different choices. An infographic produced by ExpertCircle offers expert advice about their favorite online marketing tools that you can try to implement into your business. Here some of the recommended tools, along with how they can be used in your business.
Marketing
Recommended tools: MailChimp, SpyFu and HubSpot
Marketing software can help you focus your advertising towards your target audience. Email marketing software like MailChimp allow you to use the customer information you have acquired to generate segmented advertising via email. SpyFu is a search marketing tool that can analyze the online advertising of competitors to help with your website’s SEO. It does this by checking factors like the keywords they purchase, the ads they run on Google and other such statistics. HubSpot is comprehensive inbound marketing software that provides an integrated platform to manage your online marketing.
Sales
Recommended tools: HighRise, LeadManager, BidSketch
These tools help your business to create and keep track of proposals, follow leads, and manage the performance of your sales team. They are very useful in situations where marketing information is not converted into sales. LeadManager and HighRise are software that will allow you to co-ordinate and prioritize inquires being made with your sales team and report on their success. BidSketch lets you quickly create personalized proposals for your clients, and get their approval online via electronic signatures.
Accounting & Finance
Recommended tools: Expensify, Wave Accounting
These will automate the process of accounting and the generation of reports. Expensify allows for in-depth tracking of employee expenses, the creation of expense reports, and co-ordination with accounting. Wave accounting is a very helpful tool for small businesses that completely automates accounting by tracking PayPal and bank accounts, generates reports like tax sheets and balance reports, and handles invoicing and payroll functions.
Technology
Recommended tools: UserTesting, JIRA, mixpanel
These tools can help with online analytics, feedback monitoring, performance management, and planning and tracking of products. UserTesting provides usability testing for online businesses, JIRA helps software development teams co-ordinate closely on projects and allows easy management of issues, and mixpanel enables thorough analysis of data collected through you website.
Legal
Recommended tools: Trademarkia, DocuSign, LegalZoom
These tools are designed to help a business with its legal issues. Trademarkia allows you to search through all registered trademarks and get information and reviews about brands. With DocuSign, you can create and digitally sign legally binding agreements, and LegalZoom provides an online service to help people create their own legal documents.
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