Why Link Building Is Very Vital to the Success of Your Website
When Google introduced page ranking in 1998, a lot of people did not believe that it would succeed. But today, its success has led to the popularity of the search engine which is used by about 80% of internet users. The page rank (PR) of a web page is determined by the number and PR metric of all pages that link to it. This makes it very essential to build quality backlinks to your website in order to boost its rank.
Links to a page are like votes of support for it and a page without one has no support. The advent of social media has led many to believe that link building is no longer necessary, but since Google’s algorithm is primarily based on backlinks, this notion can never be correct. Even though the algorithm has been updated so many times to improve users’ experiences, the use of backlink as one of the parameters in determining the PR of a web page has not been jettisoned.
What Google frowns at, especially in its recent updates, is the manipulation of the link building process. Buying and selling of backlinks should not be involved in and they should only be solicited from sites with good page ranks. Links are very important online because they help us to navigate through the endlessness of the internet. Without high-quality links, it will be difficult for your website to organically perform at an optimal level and weather periodic algorithm updates that slaughter websites with feeble profiles.
There are many ways of building links to your website but it is very important to stick to best practices in the process. Article writing and submission to top directories is one method that has been used for long and it is very effective especially if you deal with directories with high page ranks. Guest blogging is another way of building quality links and you must ensure that the blogs you write for are well ranked. Forum posting is another method and since it is easy to spam forum sites, you should only deal with high-quality forums. You can also create links through video creation and social bookmarking, just to mention a few.
You should give top priority to link building as part of your search engine optimization (SEO) process. If you think that the processes are too complex for you, you can hire a competent service provider to assist you. Link building is not dead and will not die as long as page ranking exists, it is the approach that will change. As a result of this, you should continually build quality links to your website so that you will succeed online. There is no other way to success online but to focus on the right SEO tactics that will position your website for better ranking so that it will appear on good positions on search engine results.
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