1. Use a domain name which epitomizes the keyword that you want to rank highly for, but avoid looking spammy. The best domain names are short, contain your most relevant keywords,are memorable, and easy to spell. Bing, especially places a lot of emphasis on sites that have keywords in the domain name.
2. Invest in quality, unique content. Too many affiliates try to optimize a website that uses poor quality content pasted directly from a private label article, an offer landing page, etc. Unique content is a quality signal, and well-written content is much more likely to spontaneously generate links…which means it’s much easier to optimize a website with good content.
3.Create new relevant content to your site on a regular basis (preferably daily). Adding fresh content to your blog site on a daily, weekly, or monthly basis will greatly increase the size and scope of your website site over time, ensure that search engine bots return to your site on a regular basis, and build an audience.
4. Forget about cheap automated linkbuilding tools.To get your website ranking higher in the search engine results page (serp) quicker and for longer, then you need to create good quality backlinks. Quality far out-weighs quantity any day and although initially it will take time to create these high quality backlinks, but you’re website will benefit more for it in the long run.
5. Follow these standard on-site optimization guidelines:
Make sure the HTML title tag of each page uses 2 or 3 keywords, is no more than 65 characters in length, and doesn’t contain stop words – “and, of, is,” etc.
Use HTML header tags (H1, H2, H3), short paragraphs, and lists (UL or OL) to make your written content easy for readers to scan, and be sure to use keywords in these elements (just don’t stuff keywords where they don’t belong).
On the main content of your page, links are the most powerful links on a page – footer and sidebar links have fairly low value. Therefore, some of your most powerful on-site links are from in-text links in your website’s articles or blogs.
Use keywords in every page’s file name or URL, every image file name, etc.
When you add an image to a page, be sure to use an alt tag that contains appropriate keyword(s) relevant to the surrounding content.
Link images to pages – the “anchor text” of an image link is the text you place in the alt tag.
Don’t place important content in IFRAMEs, JavaScript tags, or as text inside an image.
Don’t use JavaScript or CSS tricks to try and “hide” text from the user for the purposes of fooling the search engines – this is a great way to get your site penalized by Google or Bing. This does not include hiding an occasional H2 or H3 tag being hidden.
-When you name files, avoid using underscores, capital letters or spaces – these characters can lead to broken links and/or crawling issues. Instead, use a dash to separate keywords in file names (just-like-this.html).
6. Promote your website,as if you’re trying to brand yourself.Create profiles on social networking sites and befriend other people who are also interested in your own niche and take the time to keep your profiles active.Participate in forums that are related to your niche, offering good impartial advice. Invest some time to create videos and upload them to your own video sharing website channels. Although YouTube is the largest and most popular, there are plenty of other video sharing websites on the internet which will help boost your branding campaign.Pay for a quality press release submission service instead of using some spam-ridden free service. These tasks are time consuming and somewhat costly,but that’s why they work.
7. Focus your seo efforts on creating great content, and then promote that content one link at a time. Use some creativity to come up with a guide, resource, online tool, etc., that your niche might find really useful. Then, once that piece of content is created, focus on promoting that content by contacting bloggers, other site owners, etc., and asking them to review your content. If the quality is high and the content is useful, it WILL get you links.
8. Site speed matters. Increasing site speed is a great way to boost search engine traffic to an existing site. Most sites can experience dramatic speed improvements by utilizing browser caching, gzip compression, file entity and expires tags. There are also some inexpensive content delivery network (CDN) options available from Amazon and Rackspace that can dramatically reduce site load time…especially if you rely upon cheap shared hosting for your website.
Finally, when you think about seo, think about the tortoise and the hare! Whilst quick tricks may seem like the easiest option to get the search engine results you want, the reality is that slow and steady efforts will win the race. If you want your website to rank first overall for your niche term, you’ve got to come up with a site that’s better than all the rest. Quality counts.
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