You have an iPhone or possibly a flip cam, and you’ve already shot footage of darling Emily’s 5th Birthday party, little Jimmy’s baseball game, and you’ve even filmed a few funny clips at the office with co-workers. Who needs to spend money on hiring a top Web Video Production Company when you can do it yourself, right? Wrong!
Firstly, any smart business owner knows that their time is best spent on handling the operations of their business, and not try to wear every hat. Many tasks are best delegated to others, or hiring the professionals so as to not waste time and money two very important commodities! So if your video doesn’t meet the criteria need to be a success, you may be wasting both!
With that said, let’s look at the following statistics:
179 million U.S. Internet users watched nearly 38 billion videos of online video content in February according to comScore.
Well over half of Americans purchased something online in 2011, and that number is expected to keep rising.
Online video now accounts for 50% of all mobile traffic and up to 69% of traffic in certain networks according to Bytemobile research.
Video has permeated every facet of the digital landscape with the vast majority of American consumers searching for information about your products and services online from their computer, Smartphone or tablet. Your only have mere seconds to capture, engage, and connect with prospects today, and hands down video is the preferred solution.
This is also where having a professional web video production can make a substantial difference versus one that is homemade. The old saying You never get a second chance to make a first Impression resonates when it comes to your corporate web video. Immediately viewers will shape a certain perception about your brand when they see a homemade video vs. a professional web video production. While homemade video production might be good for bloggers, or showing to friends, it’s probably not the impression you wish to create for your online brand.
Homemade Videos for Your Business Website = Cheap and Cheesy
While the budget considerations are understandable at the outset, this line of reasoning is becoming increasingly impossible to support. The problem many small businesses who attempt amateur video will quickly noticed that it is nearly impossible to create a unique brand experience for site visitors.
The major goals of marketing, online or off, is to make your brand stand out from the crowd, generating a positive marketing experience, let alone capture the sale. To stay competitive, you need an experienced video production company on your side.
Let’s face it, besides knowing how to create and deliver a compelling visual message, one of the additional benefits of video is being able to connect with viewers on an emotional level. Professional actors are just that professionals! Not everyone is camera friendly, so professional actors allow you to present a polished brand image, and they’re also master at the art of persuasion, delivering your message just as it’s intended to!
Hiring an experienced firm for your video production services may seem like a difficult expense at first, but when you consider that your website is your storefront in cyberspace the venue that an increasing majority of customers will encounter first when they are searching for your products and services it makes just as much sense to have top video production company in your corner. It’s an investment in your business’ future, not an extraneous expense.
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