Traffic is the lifeblood of any internet business. With a constant stream of targeted traffic you will generate leads and make money. If, however, your traffic dries up then you will struggle to make money online. Traffic is critical to everything and this article provides an overview of some free methods available to you.
Before we start discussing the details let’s look at some fundamentals. Internet traffic is like a market and it goes where there is demand. For this reason you should pick a deep market where there is a lot of traffic. You will be able to see how much traffic is available by searching website such as Google or YouTube which show statistics for people searching for keyword phrases (Google) or the number of people who are watching videos (YouTube). Typically deep markets are things like weight loss, investing, health and nutrition. The advice is to check that the market is deep before you launch into anything. Traffic sources can also be both offline and online. This article is about free methods of traffic which don’t cost money but do cost your time.
An Initial Thought
Free traffic is not strictly free. You generally have to put some time and effort into it to reap the rewards from it. We won’t cover every free source of traffic here but some of the main ones follow now.
Search engine optimisation (or seo) is used to make webpages appear good to the search engines such as Google, Yahoo and Bing. A webpage that has good seo will appear highly on the search engine rankings thus allowing people who search to find the content easily. This gives you traffic. There are two parts to seo, namely on-page seo and off-page seo. On-page seo involves making sure you have a good mix of appropriate keywords on your page, including but not exclusive to the title, description, meta tags, photos, videos. These keywords can found using the Google Keyword Tool. Off-Line seo is mostly about having backlinks to your site. These are links from other websites to your website. To rank for specific keywords you must include the keywords in the anchor text of the link.
Social Media
This includes media such as Facebook, Twitter and YouTube. Facebook and Twitter are mainly about building communities of likeminded people. On Facebook you have friends, groups and pages and on Twitter you can follow people and be followed. It is not necessarily easy to directly sell through these media but the social nature of the community is great for building trust and lists of people due to the traffic available. YouTube is the foremost runner in videos and is an excellent source of traffic. If you make a video which is popular you can very quickly drive traffic to a website or optin list. We note that making a video is easier than many people think and definitely achievable with a home computer setup.
Article Marketing
This involves writing keyword rich articles about niche subjects and submitting it to websites such as EzineArticles which rank well on the search engines. Your traffic comes from the search engines and you direct the traffic to a website of your choice using a resource box at the bottom of the article. This contains the link of the site that you wish to drive your traffic too.
Blogging
You can generate traffic by creating a blog and providing content to your readers. Your blog will become a central point that your readers will come back to and a point where new readers can find your content. Posts within the blog can be optimised via seo so that individual posts appear on the search engines.
Posting Comments
Many blogs and forums allow you to join and post comments on the pages. You can also setup your own profile which will be posted when your comment is accepted on the page. If you make sure your profile has a link to your website you can create traffic. Make sure to post on popular blogs and forums that are appropriate to your niche to increase the chances of targeted traffic.
Classified Ads
You can post classified ads on sites such as Craigslist. These will contain a link back to your website and hence drive you traffic to your webpages.
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