The Great Potential of Free Search Engine Optimization – Article Marketing in the Spotlight

While you may be tempted to think that free search engine optimization is inferior to common paid Internet marketing options, in truth it is a surprisingly powerful alternative for getting better site exposure. Moreover, since it virtually eliminates the need to invest money for business advertising, free search engine optimization should be the primary option of every budget-conscious webmaster.

Unfortunately, many site owners are reluctant about the efficiency of free optimization, and continue to rely on costly online/ offline marketing practices, even though these rarely manage to produce conclusive results. The great benefit and primary objective of marketing a site online consists in attracting more visitors and converting them into customers. Achieving this by means of offline advertising would be very difficult, and would undoubtedly raise underlying costs significantly. Therefore, the best option would be to reach your prospective clients on the Internet, and promote your business by making full use of the versatility and simplicity of free search engine optimization.

Should you decide to optimize your site without spending a dime in the process, article marketing would be the best place to start. A proven SEO strategy, article marketing is great at boosting web traffic, getting and maintaining quality one-way back links, as well as increasing search engine popularity.

Employing a solid article marketing strategy requires you to account for the following three phases:

Phase 1. Identifying the right keywords

Since keywords are the backbone of every search engine optimization plan, it is vital to do a proper business-relevant keyword research before including them in your site’s content. Quality keywords will attract more attention from the major search engines, will delineate a clearer picture of your business profile, and subsequently hook more targeted visitors. Nowadays the Internet is packed with free keyword tools you can use in your research work, so don’t hesitate to give some of the popular programs a try.

Phase 2. Writing articles

As soon as you finish sketching out the list with suitable keywords, you should move on to the task of writing your articles. Your focus at this step should be to provide your readers with useful and engaging information, as opposed to using articles as mere instruments for praising your services or products. To make sure online directories will accept your articles and to maintain your readers interested in your writing, always provide valuable information. Remember that the key factor here is quality, so you should mostly favor original, authentic content and actual, concrete data in your text materials.

Phase 3. Submitting the articles to directories

The final step in article marketing is also the most laborious. Submitting your articles manually to the right directories can swallow up loads of your time, and few webmasters are able to surpass the usual average of five articles per day. Considering you will have to submit to at least 100 dedicated directories for a realistic increase in your back-linking opportunities, this phase requires perseverance, nerves of steel, and above all, lots of patience

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